The Wrong Broadcast Engineering Questions
As technologists and engineers, are we asking or answering the wrong questions about our new or potential systems too often? These wrong questions fall into different categories, but they all have right questions or, even better, statements that you or your customers can use to replace them. Here are two that have reached pet-peeve levels for me. “What does the product do?” When an operations or other business customer asks this question, they focus on the technology and not the business....